WATCH | Happyville | How to sustain a fashion label in a cut-throat industry

Matsediso Primary School 
South Africa’s Minister of Electricity and Energy Kgosientsho Ramokgopa. AFP/Rodger Bosch
 
 
Avbob Investment Plan
Lebohang Serame and Fargo Seremane are taking the fashion world by storm. Their brand, Happyville, finds inspiration in nostalgic street culture from around the world. 
 
JOHANNESBURG – Lebohang Serame and Fargo Seremane are taking the fashion world by storm.
Their brand, Happyville, finds inspiration in nostalgic street culture from around the world. 
This while maintaining its local roots in the aesthetics of South African culture, which they say, incorporates the past, present and future.
In this cut-throat industry, how easy is it to sustain a fashion label?
Lebohang and Fargo spoke to eNCA.